SEO is a versatile approach that why requirements keep changing from time to time, as we know that having an eye-catching website is not enough unless you don't take the help of SEO efforts. Without using the latest SEO approach, you may not able to find your site in top SERP and your hard work will be for nothing. After a long time study on this topic and by using our hard efforts, we would like to introduce you, how to generate more and more traffic over your website. If you have potential traffic on your site means more lead and sales, our endeavored to bring the best-ranking factor for you.
Before discussing this topic, we have to need to ponder how Google gives priority to a site in SERP.
What is "Ranking" in SEO?
In SEO, when you search for a specific keyword in your SERP, you get the so many pages in the result, but the top 3 results are genuine because almost half of the clicks on any search results page go to those positions. Let's see how Google approaches a page for high priority rankings.
Google gives the priority to your site when relevant contains that matches the kind of information internet users are seeking. More relevant and insightful content is a good way to bring potential customers to your site. The better organic SEO approach will help you achieve a high ranking in the search engine result page. You may probably surprise to know that Google changes its search algorithm roughly 500 or 600 times every year.
Let see some factors we have to need to follow to give a boost in traffic to your website.
1. Content is still king: If you intended to get the high ranking in the search engine result page, you have to need to focus on in-depth content that must cover a broad spectrum of its respective subject. In simple words, it must provide adequate real value to the user. There are no certain parameters of content length, it may vary per subject.
2. Freshness: The Google freshness algorithm has been playing a vital role for a long time, if you're a big publisher with a lot of old content, it does not work for your ranking because updated old content could be huge in number that why Google’s gives the priority to new content.
3. Backlinks play a crucial role in ranking factor: Backlinks are considered one of the strongest ranking signals in the Google search algorithm. When you have more links with multiple high-quality domains you have a chance to get the rank well for top keywords.
4. Mobile-friendly: When we talk about local results, Google's mobile-first approach is already changing up search results that why people get better results with their current location.
5. Page Speed: A website with slow page speed may have a harder time ranking in the top results. With the latest updates of the Google algorithm, website speed plays a crucial role in the best user experience.
6. HTTPS: This concept was introduced first time on the official Google Webmaster Central blog on Aug 2014, security comes at the priority for Google policy that's why secure HTTPS encryption is highly recommended that you move your site to HTTPS to avoid any mishaps from future Google updates.
7. User Experience: If you put your focus on great user experience, it's hard to measure the effect of UX, it may vary industry to industry, but we found that a strong correlation between an accurate UI/UX and good placement on the search engine result page.
However, if you want to persist in the competitive world, you have to need to approach a smart approach for your website; it can be done by using the right strategy of SEO techniques. It will help you get, the more business leads, and you may expect the next level of success.